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sim sim’s designer, Sim Rattanakittrakool was originally an undergraduate who finished her first degree and made a brief foray in marketing field.  She later followed her true passion, in 2008, and earned her second degree in Fashion Design at one of the most prestigious design schools – Parsons the new school for design. Her experience including an internship at “Donna Karen”, The famous New York brand, and a designer position at Shaka London in Thailand, has undoubtedly made her credibility second to none.  By having such a determination along with her diverse and complex conceptual roots, she has established one of the most unique womenswear labels in Bangkok, sim sim.